First off, I'm really sorry I haven't been around here for such a long time. Things have been somewhat crazy the last few weeks. Anyways Given the latest tech news I'm sure I shall be around here much more in the future.
Secondly on to the reason of this post.
As you may already know Virgin Media, O2 and a few others have blocked access to certain websites that are "suspected" illegal filesharing sites of copyrighted material.
BT themselves are supposedly putting a block into place, but they've rather shot themselves in the foot on this one. By discussing musical preferences in the advert and then showing a character downloading the music by search engine WITHOUT paying for it.
Technically under UK law (unless otherwise stated) that would fall under illegally downloading copyrighted material.
Oops. Seems like your advertising campaign just became a little bit uneasy.
Oh I'm sure there is some legal bumpfh you'll feed us saying that it doesn't imply such a thing and that its fully legal.
A little disclaimer wouldn't go amiss.