First off, I'm really sorry I haven't been around here for such a long time. Things have been somewhat crazy the last few weeks. Anyways Given the latest tech news I'm sure I shall be around here much more in the future.
Secondly on to the reason of this post.
As you may already know Virgin Media, O2 and a few others have blocked access to certain websites that are "suspected" illegal filesharing sites of copyrighted material.
BT themselves are supposedly putting a block into place, but they've rather shot themselves in the foot on this one. By discussing musical preferences in the advert and then showing a character downloading the music by search engine WITHOUT paying for it.
Technically under UK law (unless otherwise stated) that would fall under illegally downloading copyrighted material.
Oops. Seems like your advertising campaign just became a little bit uneasy.
Oh I'm sure there is some legal bumpfh you'll feed us saying that it doesn't imply such a thing and that its fully legal.
A little disclaimer wouldn't go amiss.
3 comments:
He actually uses a Zune like player to download the music, which you can do through zune
Matt,
Not to dishearten you, but the search engine included in the advert is google, the downloads screen as a "substituted" model (meaning it doesn't represent any further companies) and the player at the end of the advert utilises the iOS frame from Apple's iTunes program
Since Apple use .woa as a file extension for opening the program a google search for the files would prove fruitless. Simply meaning the iTunes store is inaccessible from anything other than the program itself.
it just proves in the advert that the it does not represent a legal way of downloading. While it looks alright it simply implies the opposite.
It would be less obvious to people who didn't care, but I still maintain that it is a "Zune like" piece of software which you can see under a couple of the download links actually says "Buy" with a music note next to it
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